 |
 |
|
|
|
 |
"Thin Consortia" E-Commerce Solutions Attracting Attention After Problems of Overly Ambitious E-Exchanges | ||
|
|
|
|
|
|
New York, NY, June 28, 2001 - NEW YORK, June 28, 2001 - The E-Commerce landscape is littered with faltering exchanges and consortia because of overly ambitious plans that failed to leverage the strengths of the sellers to provide value to the buyers, the head of a successful E-Commerce enabler told attendees at the Conference Board's 2001 E-Commerce Conference today. Leo Schlinkert, CEO of Communicator Inc, told a general session of the two-day conference that a major reason for recent B-to-B E-Commerce shortcomings in many industries has been consortium models that are "too thick," thereby requiring too many resources and are impeded with too many governance and economic obstacles to succeed. "Many of these thick consortia efforts have borne more futility than productivity," Schlinkert, a veteran Wall Street trading executive, told the assembly gathered for the two-day annual conference at the Marriott World Trade Center Hotel. In contrast, Schlinkert said successful collaborative E-Commerce efforts generally: · Focus on a specific industry problem or opportunity, leveraging industry expertise and existing solutions. · Create a flexible legal structure. · Allow content owners to govern. · Leverage simple economics, with low costs and fixed contracts. As an example, Schlinkert cited the success of SecuritiesHub LLC, a consortium of six leading Wall Street firms - Goldman Sachs (NYSE: GS), J.P. Morgan Chase (NYSE: JPM), Lehman Brothers (NYSE: LEH), Merrill Lynch (NYSE: MER), Morgan Stanley Dean Witter (NYSE: MWD) and CitiGroup's Salomon Smith Barney (NYSE: C). The consortium's "Bond.Hub and "SyndicateHub" services have attracted more than 10,000 institutional investors who are customers of two or more of the firms. The consortium members maintain complete control over their market content, while the customers leverage value through quick access to aggregated research, pricing information and other services from multiple dealers. Communicator Inc developed and operates the SecuritiesHub consortium. "In less than 18 months, we've grown SecuritiesHub into one of the most successful E-Commerce enterprises in the world -- with quick and elegant development of its services while avoiding the imposition of onerous operational, legal, governance of economic requirements on any of the participants," Schlinkert said. "Naturally, this is raising interest in other industries, which see Thin Consortium Technology as a viable alternative." About Communicator Inc
Communicator Inc designed, built and operates both Bond.Hub and SyndicateHub for six leading Wall Street firms. Communicator's Thin Consortium Technology (TCT) was developed for industry leaders looking for an alternative to emerging e-commerce efforts that dis-intermediated them from their clients and created a new competitor. The TCT solution is proven and designed to be inexpensive and fast to market, unlike the traditional heavy consortium model. Communicator gives market leaders unmatched control and security of confidential information, customer relationships and branding, while aggregating content with other supplier information. The objective of the Communicator TCT solution is to build stronger direct relationships between leading suppliers and their core customers. Communicator's focus on the information surrounding the sales process -- not the transaction - has created an environment that promotes a more valuable relationship for both the salesperson and the customer. As a result, leaders in vertical industries are viewing Communicator's TCT model as an alternative to turning joint e-commerce ventures over to third parties or forming a "thick" consortium laden with bureaucracy. |
|
|
|
|
|